Sarah woos her audience with her personality. We had the pleasure of watching her give a keynote lecture and she blew us all away. The challenge is transferring this confident, infectious personality to the website, the hub of her business, and her introductory email funnel.

The PurplCouch website is one of the most extensive we have worked on with a robust digital commerce section, on-line courses, email list, and a blog that spans years.

Her tone throughout is the Parent, “I went through the wringer so you don’t have to.” She is personable, vulnerable even, but still authoritative. And she had so much great writing in existence, that the real struggle was deciding what to leave out.

Her email funnel was more than just the emails. We needed to problem solve her course offerings, the pricing of her teaser course, and the order the offers would come in.