Mechanical Advantage
Full Website build, Copy
What’s Going On:
Mechanical Advantage is a precision machine shop located in Middlebury, Vermont. They have built a reputation for maintaining high standards, and getting it right the first time. They needed a website that would show their ideal clients exactly how they stand out from other shops that offered a similar service at a lower price. might be less expensive in the short term, but cost them more in mistakes, off-spec parts, and poor quality.
How We Fixed It:
While other providers might be less expensive in the short term, they will end up costing more in mistakes, off-spec parts, and poor quality. We focused the copy on the strategic advantages that MA has, which are high quality products, produced to the exact specifications of the client, and sent off quickly. A Chinese manufacturer may be cheaper, but they would not be able to match MA for quality, attention to detail and customer care.