Be the voice that gets heard.
Speak in your own, authentic voice.
Be the solution your ideal client needs.
The world is your literal hamster.
Your clients are in their own bubble, with their own problems.
And you are probably in your own bubble too. You’re thinking about your business, how are you going to meet that next client, make that next sale, so you can make your car payments, maybe upgrade soon, or dare you think it, take a vacation this year.
You can’t persuade, or influence, or sell, if no one is listening. As long as you and your clients are in your own separate bubbles, nothing is going to happen. No vacation for you, and just as bad, your clients aren’t getting their problems solved. If you aren’t connecting, everyone loses. We need to get you in the same bubble, talking to each other.
How do we get there? Well, let’s ask Alan Rickman. I love Alan Rickman, rest his soul. Snape was hands down the best Harry Potter character. Such pathos!
Anyways, Alan once said,
“You only speak because you wish to respond to something you’ve heard. All I want to see from an actor is the intensity and accuracy of their listening. And then what you have to say will become automatic.”
(https://www.thatericalper.com/2019/10/12/alan-rickman-on-the-importance-of-listening-as-an-actor/)
We’re not actors but, look, same same. You can’t get your next client’s attention by shouting over them. You get in their bubble by listening. When what you say is a direct response the questions they are asking the universe, they will hear that response from across the room.
Let’s get you talking together.
“John offered his copywriting services to help me promote a new event. He made me feel so at ease! He provided me with magical copy within a few business days of our meeting. When I started reading what he had written I became very excited about the event he helped me promote. I can't wait to see how those words get others excited too! Highly recommend.”
Erin Regan, Corporate Engagement Manager, United Way of Northwest Vermont
“John helped me understand how clients experience my website. I offer a complex, high-level service and he helped me see my business from their perspective so I could get clear on how to communicate with them. He has deep expertise and knowledge and is a great communicator.
And it was fun working with him. It was a mix of structured and “go with the flow” that was exactly what I needed. We started small, but everything was going so smoothly, we ended up redoing the whole website.
Now the website looks great! It’s at the top of the Google search! I’m getting unsolicited leads just from the website itself. And it’s super helpful to have a place to send prospective clients that really shows who I am, what I do and how I can be of service. ”
Rebecca Shah — Executive Consultant
Here are some of the things we can help you with:
I can write or rewrite your whole website so it makes you money while you are teaching your cat to talk to you with buttons.
I can write your email funnels to do the same. The money thing, not the buttons thing.
I can help you with your site’s SEO, write or rewrite copy to please the SEO deities.
But that is just a start. I can also:
Write a Brand Voice Guide for your organization so that anyone can write for you and make it sound like you.
Everyone’s business is unique, so I am flexible.
Like, “I literally used to teach yoga” flexible.
I can help you with stuff I’ve never heard of (assuming it is copy).
I can help you with stuff you’ve never heard of (if we agree you need it).
I can’t help you with stuff neither of us have ever heard of. But ask and we just might end up creating something no one has ever seen before!
