“You can’t read the label when you’re inside the bottle.”

I came across this quote recently and thought yes, yes, YESSS! It really does makes so much sense when you think about it in terms of running a business, particularly when it comes to marketing and web design.

When you’re living and breathing your business, you’re inside the bottle, and it’s a real struggle to clearly and accurately view the business/offer/product from the perspective of your target audience. We see this consistently with the vast majority of our web design clients.

It’s hard to see it all when you’re in it.

This is why it’s sooo important to have trained experts from outside your business help you see your blind spots as well as all your amazingness. There’s a damn good reason why the coaching industry is booming. More and more business leaders are getting wiser and realizing they need this other perspective to help them shift from that “inside the bottle” mentality… both for business growth and personal growth.

As a small business owner, so much falls on our plates. We get so used to having to do it all out of necessity that we often wind up thinking we’ve just got it covered. But the reality is, no one knows everything about anything. We shouldn’t expect that we can do it all on our own. We can all use a little help to get us out of the bottle from time to time.

Whether you’re developing and launching a new brand or planning a rebrand for an established business, it can feel overwhelming. Maybe your messaging isn’t crystal clear because you’re trying to communicate to too broad an audience. Maybe your ideal audience has evolved and your branding visuals aren’t aligning with the people you want to work with or sell to.

If you could some guidance around:

• Nailing your brand and messaging

• Selling higher priced offers & products without working more hours

• Working with higher level clients

• Increasing your reach and impact

…then we should chat.

With us, the starting point is always a 1:1 strategy call. Are you ready to step outside the bottle to find clarity and build confidence in your business and brand?